A multi-award-winning campaign born from the aftermath of Hurricane Fiona in Atlantic Canada. We helped Timberland® rapidly pivot pre-planned marketing into a purpose-driven response, reallocating a $27K budget toward community impact. Partnering with three East Coast artists, storm-felled trees were transformed into one-of-a-kind artworks—symbols of resilience and renewal. The campaign earned national attention across 65 media outlets and raised $37,700 for United Way Halifax in support of Nova Scotians affected by the storm.

My Role
Working closely with my team, I designed and launched a custom live-auction platform with fundraising at its core. The experience converted engagement into action through rich storytelling, a hero OLV film, artist bios, and detailed galleries—driving direct support for communities impacted by Hurricane Fiona. Beyond the website, I also contributed design across social assets, editorial layouts, and the ultimately the campaign’s award submissions.